STEF PASCUAL (UK)

STEF PASCUAL (UK)

Stef Pascual is Digital Marketing Director for the UK and Europe at Concord Label Group. She works on frontline and catalogue campaigns across the Concord roster, that includes artists like Chelsea Wolfe, Killer Mike, NOISY, Pierce The Veil, Evanescence, Hermanos Gutierrez, HEALTH and many more.

She’s also one half of the independent label Silent Cult, home to artists like Mimi Barks and Miss Vincent.

Stef started in the music industry as an intern at a record label, and when she moved to London she found in state51 the perfect company to develop her career and push for innovation, fairness and change in the industry. Afterwards, she headed the Digital department at Sony Red / The Orchard, working on marketing and strategy for labels like Cooking Vinyl and FatCat, and campaigns for Skepta and Alter Bridge.

She became Head of Digital at Crown Talent / Talent Everywhere in 2017, working with clients like Becky Hill, Ella Henderson, Fusion Festival and 9 to 5 the Musical. In 2021 she joined the marketing agency Deviate Digital as their General Manager, leading campaigns for PIAS, AWAL, Kilimanjaro, Various Artists Management and many other entertainment clients.

Stef enjoys participating in panels and workshops, and is a regular speaker at conferences like SXSW and educational organisations like Berklee College.

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