Norrköping Music Day 2022

Norrköping Music Day 25 augusti.

Welcome to Norrköping Music Day on 25 August in Hallarna in Norrköping. We are doing a one-day conference/showcase. We will have some panels with some prominent industry people in the daytime. In the evening we will have some artists playing. If you like to play in front of a local audience and some international industry people, you can apply here to be able to play. Application to play you find here.

The idea of Norrköping Music Day is to attract people that not have been to a showcase festival. Here we make it easier to start a small network to make it easier to make more business on our bigger festival Future Echoes. We targeting the local music industry and musicians, but anyone in the world is welcome to join us, the event is free.

This is also the start for Future Echoes as well we are going to present the first acts and speakers live at Norrköping Musich Day.

Norrköping Music Day is a collaboration with Lilla By Festivalen and is done with grants from Kulturrådet.



Jeff Bova (USA) is a Grammy Award-winning producer, arranger, and musician with hundreds of platinum and gold-selling records to his name. He won his Grammy for Album of the Year as a producer on Celine Dion’s, Falling Into You. During a career spanning over 40 years, he toured as a member of Herbie Hancock’s Rockit Band and has contributed to hundreds of recordings by significant mainstream artists, including Katy Perry, Michael Jackson, Celine Dion, Luther Vandross, Tina Turner, Eric Clapton, Robert Palmer, Billy Joel, Bee Gees, Backstreet Boys, Cher, Meat Loaf, Cyndi Lauper, Iron Maiden and many more. Jeff continues to produce, arrange and collaborate with new and exciting young artists. Inspired by his role in the ever-changing music business, he looks forward to more opportunities for creativity and collaboration.

Vaidas Stackevičius (Latvia). Co-founder and CEO of Lithuania based M.P.3 music agency (est. 2002), which operates as record label, concert agency and concert promoter. From 2015 co-founder and current director of Lithuanian Music Business Association, the organizer of annual music conference & showcase festival What’s Next in Music?, which every September takes place in Vilnius.

Boyan Robert Pinter (Bulgaria) – Born in Bulgaria, matured in America, enjoying himself responsibly over the world. He now splits his time between Pittsburgh, Pennsylvania and Sofia, Bulgaria. Before establishing himself in Europe, Boyan was a touring musician in the US. Besides being a college- trained guitarist, he was the de facto logistics and business manager the bands he worked with. A keen linguist, he holds Bachelor of Arts degrees in Spanish and French from University of Houston, Texas. His continuing path in the music industry eventually led him to a Masters in Arts Administration from Indiana University, Bloomington, USA. After moving to Bulgaria in 2010, Boyan was recruited to work on Live Nation productions such as Sting, Roxette, Depeche Mode, Aerosmith, Cirque Du Soleil, Roger Waters’ The Wall, Iron Maiden, the Scorpions, Hans Zimmer, Dream Theater, Steven Wilson, and Steve Hackett. Striking out on his own in 2017, Boyan expanded his roster by working with Sara Tavares, Morcheeba, Al Di Meola, Opeth, Katatonia, Nigel Kennedy, Laibach, flamenco wizard Edu Vico, and many others. Boyan is the founder of SPIKE – Bulgarian Music Showcase, Bulgaria’s first conference and showcase platform. Boyan is part of the Booking and Production team at the Green Futures field Glastonbury Festival.

Michelle Titian (Canada) is the founder of The Drive Foundation, a charitable foundation that helps and supports those afflicted by mental health and addiction through music, the arts and holistic recovery programs, Michelle holds a passion for helping others. Through life experience, incredible courage and raw talent, Michelle challenges the listener to believe in the person behind all the adversity and to tune into a world of fresh vocals and inspiring sounds. Creating from a place of self-awareness and pure consciousness.
David Silbaugh (USA) is best known as a Talent Buyer for Summerfest, “The World’s Largest Music Festival”, in Milwaukee, WI. The traditionally 11 day festival is moving to three, 3 day weekends in 2021, but will still book over 800 artists in nearly all genres, featuring international headlining artists as well as up-and-coming artists. He also produces the noted Emerging Artists Series for the festival. Silbaugh has served as an A&R Consultant for GMR Marketing as well, having previously spent 4 years in that role for Banshee Music under the GMR Marketing umbrella. Banshee Music was a “sonic branding” agency, creating custom music for sports teams, sporting events, and brands. In addition to Summerfest, he is currently curating a SXSW branded music library for APM Music. With a diverse background in music and the music business in general, David is a former Board Member, Secretary, and Vice President of the Chicago Chapter of The Recording Academy (GRAMMYs), is a voting member of The Recording Academy, and currently serves on The Recording Academy Advocacy Committee (Chicago/Midwest), the Board of Directors for Sing Me A Story, and the Advisory Board for FestForums.

Don Graham (Canada) is an established country rock artist of the Canadian music scene, known as a legendary country rock singer/songwriter and story teller.  He has had a career as a performer, songwriter, publisher, record producer and music journalist.  His start in the recording industry was as a member of pioneer Canadian country rock act Graham County signed a U.S. deal with MCA records and had a Pick Hit in the trusted U.S. publication Cashbox Magazine in 1972. As a songwriter he was signed to Irving Almo Publishing in Toronto at the same time as Bryan Adams and Eddie Schwartz and has written for Canadian teen idol Bobby Curtola amongst others. His last record release “I Just Called Him Dad” was recorded in Muscle Shoals Alabama with the legendary Norbert Putnam he and is currently writing with Grand Ole Opry star Michael Peterson.

Don is also one of the contributing artists on new Americana compilation for a legendary folk rock artist soon to be announced. Don continues to write songs and live in Toronto, Ontario in the Beach Area.

Don Graham is looking forward returning and sharing stages again with his musical family.

Sandy Graham (Canada) is currently the Owner and Editor-In-Chief of Cashbox Canada as well as Founder and Managing partner of Record World International, the most recent addition to her CV is being the founder and co-owner of Cashbox Radio. Cashbox Radio is a popular online radio station that prides itself in playing the legendary artists right alongside the new indie artists releasing today. With over close to 40 years in the industry, Sandy Graham has been involved in many various aspects of the music business, and is a true trailblazer as well as a supporter of music and artists. She began in record retail, followed by holding the position of the 3rd female Music Director in Canada. Over the years she has worked with artists both inside touring and management in her career she has worked with Daryl Hall & John Oates, KC & the Sunshine Band, Natalie Cole, Tower of Power, Andy Kim, Chubby Checker, Tommy James and the Shondells, Gowan of Styx, Gerry & the Pacemakers, Terry Sylvester/The Hollies, Bobby Curtola, April Wine to name a few. Aside from currently being a music journalist, musicologist and on air host, Sandy Graham is also a choreographer, having choreographed the first ever halftime show at the Sky Dome (Rogers Centre) Toronto’s 60,000 seat domed stadium. She also worked with Atlantis Films as a dance instructor and choreographer (Robocop, Almost Grown, Maniac Mansions-SCTV, David Chase/Sopranos, Joe Flaherty) and continues to teach dance to this day.

Robert Singerman (USA) is known for developing talent and new music business/tech, as an entrepreneur, agent, manager, label executive, consultant, producer, and music supervisor, Singerman has represented R.E.M., Gipsy Kings, James Brown, Suzanne Vega, Violent Femmes, 10,000 Maniacs, Smithereens, Professor Longhair, Allen Toussaint, Fela Kuti, Bad Brains and King Sunny Ade, among many other artists.

His main mission is giving music subtitling solutions, so that music becomes truly global, through the universal understanding of the lyrics. He’s the SVP, International Publishing at LyricFind, licensing and monetizing legal lyrics and lyric translations from the publishers and songwriters around the globe, onto 100+ platforms such as Google Search, Amazon Music, YouTube Music, Deezer, Pandora, SoundHound, IHeartMusic…

We welcome people to Norrköping Music Days to talk to Robert about how to make money on lyrics and publishers about how to get on Lyricfind.

Robert directed the EU’s European Music Office, US and The French Music Export Office, North America. He represented the Brasil Music Exchange in North America; and created CAB; Chile, Argentina, Brazil Music Trade Mission Tour annually from 2016 through 2022. He’s helped write and win three impactful Canadian Content Export and Indigenous Language Revitalization grants and two EU related grants, for $10M+, including in-kind contributions.

Robert’s a partner in LyricFind, .MUSIC, Mondo, SyncSummit, YouBloom, Heaven11 and other companies. He’s on the Board of Directors/Advisors of SIM SP, Songtradr, VenuePilot, YouBloom and Make Music New York.

Umong Shah (UK) started his music career after graduating from University of Hertfordshire with a degree in Music and entertainment Industry Management. Having played many roles Umong has been a musician (October Sky), Operations Manager (Awdio), Binaural Studio Installer (Jawbone) and Festival Curator (Summer Sizzler 2013 & 2014). Umong still co-promotes a new music showcase in Great Portland street called Discovery 2 (Discovery Talent).Umong has collected various accolades during his time in music for example, being noted as IQ magazine’s 2015 Top 10 New Bosses, and Music Week’s 30 under 30, “Best of the rest”. He regularly participates on panels at international renowned conferences such as The Great Escape, Live UK and Liverpool Sound City.

For almost five years Umong had managed Elle Exxe. In that time, Elle has received international showcasing funding 3 times, to explore festivals and showcases in South Korean, North American and European markets. These international strategies helped market the release of her debut album ‘Love Fuelled Hate’ and was one of many reasons why Elle Exxe won ‘Best Female Solo Act’ at the inaugural Unsigned Music Awards, as well as sought critical acclaim from BBC Scotland, Rolling Stone, Q Magazine and more. Umong has now created a consulting division of Fortitude Music with an array of talented and inspiring customers, each needing specialist services to grow their career.

Peter Åstedt (Sweden) has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Over the years he has started several companies in different fields in the music industry like PR, Publishing, Distribution, Sync placements, Management, Festivals, and Artist Development. Today he oversees several of the departments on Musichelp which is an umbrella company of different companies in the music industry.

Peter has also been involved in working to structure cities to become music cities. He has worked with five of the top twenty most-streamed songs in the world. He writes the popular music blog that is also published in Cashbox Magazine Canada and Record World International. He is also part owner of Cashbox Radio an international online radio station. He is now a booker and curator on Sweden’s new showcase festival Future Echoes, Norrköping Music Day and Lilla By Festivalen, and a couple of more showcase festivals. He will moderate some panels during Norrköping Music Day.

Tone Valcic (Canada) JUNO Award winning drummer Tone Valcic has worked over the years with famed producers Mark Howard, Malcolm Burn, and Grammy award winner Daniel Lanois. Tone developed a stylistic approach to his drum kit; one where ambience and subtlety are met with dark, earthy grooves which push the sonic boundaries to create a unique musical conversation. Tone recalls one Easter Sunday in 1995, where he was a part of the recording of John Lennon’s “Mind Games” for a Lennon tribute album. Sinead O’Connor was on vocals, which was “quite an experience”. Tone continued to tour with artists such as Holly McNarland and Chantal Kreviazuk, with multi-award winning producer and good friend Les Cooper on guitar. Through this time he was a part of Holly’s Live EP release in 1999 and recording of “Home is where my feet are” by Chantal – with Mark Howard in California and Malcolm Burn in Vancouver. In 2011, Tone was a part of the recording “What has Become” on Wailin Jenny’s album “Bright Morning Stars” for which they won a Juno – for ‘Best Roots Traditional’. Tone’s career thus far is quite impressive and inspirational… from playing in a wedding band to traveling around the world… doing what he loves to do. And this journey is far from over!






Schedule Norrköping Music Day. Everything takes place on Hallarna ( Tunnbindaregatan 37, 602 21 Norrköping ). Everything has free entrance, no registration is needed.

13:30 – Press conference for Future Echoes 2023

14:15 – Norrköping Music Day starts with a meet and greets and an opening speech by Peter Åstedt from Future Echoes.

14:30 – Panel. Road Ready! What do you need to think of to be ready to tour abroad, or going to showcase festivals? Here we will get you tip-off from experts on what to do and think of when touring. Moderator: Peter Åstedt. Speakers: Umong Shah, Sandy Graham.

15:30 – Panel. Drive – The Road to Recovery!  A panel about mental health in the music industry and tools how to get recovery. Moderator: Peter Åstedt. Speakers: Michelle Titian, Don Graham, Jeff Bova, Tony Valcic, Boyan Pinter.

16:30 – Panel. Meet the festivals! How do different festivals book? What should you think of to land that festival gig? What is the difference between showcasing and playing a festival gig? Moderator: Peter Åstedt (Future Echoes) Speakers: Boyan Pinter (Glastonbury / Spike), David Silbaugh (Summerfest), Vaidas Stackevičius (M.P.3 Agency).

17:30 – Workshop on how to make money on your Lyrics. Robert Singerman from LyricFind and Peter Åstedt explain the subject.

18:00 to 19:00 Dinner time.

19:00 to 22:30 Concerts and mingle with industry people.






Future Echoes is showcase brand owned by Discover Sensation.

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