MARTIN ROOS (SE)

MARTIN ROOS (SE)

During the years 1991 – 1995, Martin Roos played guitar in Kent and was part of their self-titled debut album. Parallel to his time with Kent, Martin began a completely new career in 1993 in the music industry at the record label Sonet Grammofon as a Promotion Manager. He was then recruited to Sony Music, where he worked as a Product Manager/International Exploitation Manager.

In 1997, Martin started an artist management company, and the first artist signed was Kent. The collaboration with Kent lasted for 17 years before he chose in 2014 to focus on his role as CEO for the municipal Destination Management Organization (DMO) Destination Eskilstuna. Martin was also one of the owners of the rock club Blå in Eskilstuna, which during its heyday from 2000 – 2004 hosted the Swedish music elite both on stage and in the DJ booth. He is fundamentally a musicologist, and since 2018, Martin has also been creating instrumental office music with his project Byråkrat. Between 2020 – 2023, he worked as chairman of Svensk Live, and in the fall of 2022, he left Destination Eskilstuna after 10 years as CEO to explore the connection between sound and brands and to join Placebrander as a senior site strategist. As of January 1, 2024, Martin is the CEO of Upplev Norrköping, which is the Destination Management Organization of Norrköping Municipality