Juan S Ortiz de Z (CO/SE)


Born and raised in Bogotá, Colombia and educated in a multi-cultural environment. Juan lives in Malmö, Sweden since 2018. His education is in Communications and Marketing and a master’s degree in Music Business Management from the Pompeu Fabra University in Barcelona. Shortly after he finished his studies, in 2009 he moved back to Colombia where he co-founded the artist management company, M3 Music, with an initial roster of two of Colombia’s groundbreaking alternative artists such as Superlitio and Bomba Estéreo.

The company now manages a rosters of six artists and four producers. Since its creation, M3’s artists went from being locally renowned to reach global success by touring the world, signing with major labels and top booking agencies, earning certified Gold and Platinum Records, multiple Latin GRAMMY awards and six nominations to The GRAMMYs. Some of the artists that Juan has worked with have toured and collaborated with others such as Arcade Fire, Will Smith, Manu Chao, New Order and Bad Bunny.

Aside from the management work, between 2010 and 2016, Juan was the Creative Director and Head of Production of the music conferences Resonancia Colombia and Amplifica Chile. He also worked as a tour manager for Megadeth, Jane’s Addiction, Incubus, New Order, Foals, Devendra Banhart and Interpol, during their visits to Colombia. In 2019, while already living in Sweden, he launched his own consulting firm working with clients such as Amuse, Warm Music, Playground Music, Music Export Denmark and Malmö Sommarscen, as well as booking Nordic bands in Latin America and Latin acts in the Scandinavian region.

Through his career, he has been invited as a speaker at music conferences as Primavera Pro (Barcelona), BIME Pro (Bilbao), Fluvial (Chile) and Midem (Cannes) and, in 2021 and 2022, he was invited to be the Club Summit Curator for WOMEX – The Worldwide Music Expo.

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