av admin | dec 11, 2023 | Music Industry Blog, Showcases
It’s kind of interesting how the industry actually thinks that they don’t have to do so much or anything. I was on a showcase festival not long ago and I was invited by a record label to see their band. They even sent it twice to be sure that I would show up to the...
av admin | dec 6, 2023 | Music Industry Blog
It’s the time of the year when my social media usually is overfilled with artists who is putting out signs about their Spotify stats. Already a couple of years ago it was really annoying, like who cares about your stats? But something has happened, this year is not...
av admin | sep 10, 2023 | Music Industry Blog
Last week in the Swedish media, which has spread around the world, has been writing about criminals using Spotify to laundry money. I don’t understand why they start reporting that right now? In the business, we already talked about this on panels in 2019. It has not...
av admin | aug 16, 2023 | Music Industry Blog
Presently, we find ourselves amidst a significant transformation within the music industry, a cycle that tends to repeat approximately every decade. These shifts stem from both a necessity for change and technological advancements that reshape the landscape. The 1990s...
av admin | aug 9, 2023 | Music Industry Blog
In 2008, Kevin Kelly, then editor of Wired, wrote the 1,000 True Fans essay, which suggested that an artist on the internet only needs 1,000 superfans to earn a living from their art. The number was recalculated in 2020 by Li Jin, co-founder of Variant Fund, who...