Support your artist

Support your artist

It’s kind of interesting how the industry actually thinks that they don’t have to do so much or anything. I was on a showcase festival not long ago and I was invited by a record label to see their band. They even sent it twice to be sure that I would show up to the...
Spotify sinking

Spotify sinking

It’s the time of the year when my social media usually is overfilled with artists who is putting out signs about their Spotify stats. Already a couple of years ago it was really annoying, like who cares about your stats? But something has happened, this year is not...
Spotify laundry money

Spotify laundry money

Last week in the Swedish media, which has spread around the world, has been writing about criminals using Spotify to laundry money. I don’t understand why they start reporting that right now? In the business, we already talked about this on panels in 2019. It has not...
Sorry I have to leave you and move on!

Sorry I have to leave you and move on!

Presently, we find ourselves amidst a significant transformation within the music industry, a cycle that tends to repeat approximately every decade. These shifts stem from both a necessity for change and technological advancements that reshape the landscape. The 1990s...
1000 fans are all you need.

1000 fans are all you need.

In 2008, Kevin Kelly, then editor of Wired, wrote the 1,000 True Fans essay, which suggested that an artist on the internet only needs 1,000 superfans to earn a living from their art. The number was recalculated in 2020 by Li Jin, co-founder of Variant Fund, who...