av admin | aug 11, 2023 | Music Industry Blog
Better to do something wrong than nothing at all. The line is from a band that I worked with several years ago. And they always get nothing done and were very progressive. And they are saying is so very true, as long no one is physically hurt or dead everything could...
av admin | aug 9, 2023 | Music Industry Blog
In 2008, Kevin Kelly, then editor of Wired, wrote the 1,000 True Fans essay, which suggested that an artist on the internet only needs 1,000 superfans to earn a living from their art. The number was recalculated in 2020 by Li Jin, co-founder of Variant Fund, who...
av admin | aug 9, 2023 | Music Industry Blog
I was speaking to some friends in the music industry and a kind of big problem is starting to arise in the music industry right now. The problem is that quite many people in the music industry don’t have the ears or knowledge to find a good song. How hard can it be...
av admin | aug 9, 2023 | Music Industry Blog
I have run some of the biggest showcase festivals in Scandinavia. Showcasing has become much bigger in the last fifteen years. Still, I feel that many artists don’t really understand what a showcase does and how to get something out of it. Too many times I hear both...
av admin | aug 9, 2023 | Music Industry Blog
I am still amazed about the fact that so many people in important positions really don’t understand how a showcase festival works? By now people that work in the industry should be aware of how it works. I even lecture on universities for new students about this...
