Are you an artist or an influencer?

Are you an artist or an influencer?

Among the latest statements that have come through is that the latest artist that trends on the top charts is not really artists, it’s influencers that are doing some music. In this focus on social media, it’s totally right. The real artists are sucked up in rules...
The last popstar is Talyor Swift?

The last popstar is Talyor Swift?

It comes from the Swedish music industry researcher Daniel Johansson in an article in a big Swedish newspaper. I said the same in 2004 that Eminem was one of the last big stars. We were already back then heading for a local market and the chances of getting into the...
The dress code in the music industry.

The dress code in the music industry.

Is there a dress code in the music industry? Yes, of course, in all social gatherings, there is a dress code. In the music industry, it might not be spoken out but it’s there. Also, a reason why certain people never survive in the music industry, they just don’t...
Curation is everything!

Curation is everything!

I was writing about how the showcase festivals must shape up. I was mainly talking about the speakers. This time the lights go on the lineup. It’s called a showcase since you are showing something new. If you just book old artists who are already semi-famous, you are...