CONFERENCE

THURSDAY 16 FEB

All panels are in English if nothing else is stated.

UNESCO MUSIC CITYS

 

Time 9:00 – 11:30

Hörsalen

Open to the public, no wristband or delegate pass needed.

30 min presentation about different music projects. Full Schedule TBA

Regional Musiknod för professionella musiker

 

Time 13:00 – 14:00

Hörsalen

This panel is in Swedish.

Open to the public, no wristband or delegate pass needed.

En diskussion om musikens framtid i Östergötland.

The Best is Yet to Come!

Addressing Gender Equality and Ageism in the Music Industry

 

Time 14:00 – 15:00

Hörsalen

Open to the public, no wristband or delegate pass needed.

Legendary icons recall their early careers in the film, label and music industry starting in their youth , sharing their individual journeys through the decades from a diversified global level perspective.  Addressing gender equality with statistics proving the cultural effect of aging with facts, they compare the differences between the male/female point of view and how the wealth of knowledge they have to offer is still of value today.  This is an opportunity to hear intimate stories of how these professionals manage to continue to stay relevant  in today’s current market while promoting change for the future. Teaching about tenacity and determination, this panel is positive proof that the best is yet to come.

Opening ceremony of Future Echoes 2023

The official opening party.

Time 15:00 – 16:00

Hörsalen

Open to wristband holders

Future Songs listening session

 

Time 16:00 – 17:00

Hallarna – Dynamo

Open to the public, no wristband or delegate pass needed.

The songwriting camp Future Songs presents some of the songs that were written. This comes also with a mingle to meet the songwriters and the producers.

FRIDAY 17 Feb

Swiping Right: Finding the right match and developing the relationship.

 

Time 10:00 – 11:00

Hallarna – Dynamo

Delegate pass needed 

“Only manage people who work as hard or even harder than you do” (Essentials of Music Management, The MMF 2022) but that also goes both ways. Career paths into music are positively growing and there’s a wealth of educational resources available to develop your craft. Just as the online dating world has grown with a wealth of people to choose from, artists have an array of managers to choose from. From an experienced management team with multiple managers and assistants, to a passionate individual that’s in the right places. How do artists and managers find each other and make sure that their working relationships are ideal.

Talking about awareness and sustainability in music

 

Time 10:00 – 11:00

Hallarna – Black Box 1

Delegate pass needed

SAFE DANCE – awareness concepts and the gap between ambition and realization

Ilka Theurich, business coach, consultant, performance artist & curator

Whether in the subway, in the pub or at a festival: when people meet, there is unfortunately always abusive, discriminatory behavior – be it consciously or unconsciously. Racism, sexism, antisemitism – a lot often goes uncommented and goes unpunished, which leads to feelings of insecurity and fear in public space – especially for BiPoC, FLINTA+ and LGBTQIA+. Not only is there often a lack of awareness of what constitutes right/wrong behavior; moreover, but many also feel unsure of how to react when something happens.

In order to counteract this discrimination, awareness teams and concepts are increasingly being used for events. BUT How effective are your awareness concepts? Who actually set the goals in your awareness concept? How often do you evaluate your policy? Who supports you in the evaluation?

In this short IMPULSE PRESENTATION, we will find our own blind spots and share our experiences.

 

”You are what you wear” – slow fashion for music business

Alexandra Weber, fashion designer

Music is a driving force in all our lives. Merchandise transports the connection between fan and artist. A good stage outfit underlines the character of the artist and visualize their music.

The question is: Who made these clothes? Under which work conditions? What happens with unsold or sort out clothes? In this Think Tank, Alexandra gives some insides into the problems of fast fashion and show some solutions out of it.

Managing the night?!?

Gunnar Gessner

In 2023 Hannover will be introducing a Night Council and a coordination office for „Nachtkultur“. How this came to life, which goals are set and how the process helps nightlife and its people explains Gunnar Geßner, board member of the KlubNetz which brings together 22 Hanoverian clubs, cultural centers and festivals.

The Road to Recovery presented by The Drive Foundation Canada

The Drive Foundation Canada was created to support mental health through music, the arts & holistic recovery programs. This panel is designed to ignite the power of healing by using music & the arts as a platform to communicate to the masses a powerful message of strength and hope. To break the stigma around mental health and open up conversations that focus on solutions. To raise mental health awareness and encourage those who are struggling to reach for help.

  • The panelists on The Road to Recovery are not professionals but people who tell their stories about their experiences, and recovery and offer themselves to share their own journey and open up communication on mental health issues.

 

Time 11:00 – 12:00

Hallarna – Dynamo

Delegate pass needed 

Mental health problems are common throughout the whole music industry. This is a panel on the subject, what to do, and just discuss. You will get strong testimonies from people that have been affected and how they moved on. The panel is done together with The Drive Foundation from Canada.

Meet the Baltics

Time 11:00 – 12:00

Hallarna – Bråddgatan

Delegate pass needed

Here we collect all music industry people that are from the Baltics that are at the festival. Here you get people from Sweden, Latvia, Estonia, Lithuania, Poland, and Germany. We are discussing what we can do together and get the exchange and the touring to get more around this area.

Publishing 101

Time 13:00 – 14:00

Hallarna – Dynamo

Delegate pass needed

Publishing is a massive word. A world with so many intricacies, scary words and abbreviations. What’s interpolation? Neighbour rights aren’t only civil legislation that dictates which homeowner owns the left side of the garden fence. It’s something in music too, honest! We’re going to scale it back and develop our foundation knowledge on the sector and hopefully add a few things in there that you can impress someone at the dinner table.  We’ll be exploring the world of publishing with some of the best in the business, finding out what publishing is, who publishers are (and their different roles) and what’s the golden ticket to landing a publishing deal.

TIKTOK – What you need to know

Time 13:00 – 14:00

Hallarna – Bråddgatan

Delegate pass needed

Tiktok is the new hitmaker in the music industry. Here we gonna get a crash course on how to work with Tiktok from Ailsa Harper who works with digital media and also runs the Tiktok account Girlsaroundscotland, and she has been a guest of honor on Peter Åstedts (Future Echoes) infamous Tiktok account Ugly Soda that also join in the discussion.

Rise of the Distros

Time 14:00 – 15:00

Hallarna – Dynamo

Delegate pass needed

Direct distribution deals are now becoming more and more common. With an vast amount of distributors on the scene, they are now offering more services which you would normally find at a records label. Marketing, promo, publishing and sync services are now commonly offered by many distributors, what’s the appeal and why is a more appealing choice rather than signing to a major deal. We chat to the distributors that are offering label services and succeeding in doing so. Is there a need for labels anymore? Lets find out.

Welcome to the world of Sync

Time 15:00 – 16:00

Hallarna – Dynamo

Delegate pass needed

Opportunities to have music synchronised to multimedia have risen with rapid content growth all over the world. With Music Business worldwide reporting that over 100,000 tracks are being uploaded to Spotify alone (October 2022), we can now see that the competition for artists to secure opportunities across the sector is now greater than ever. Artists and their teams see Sync as a golden ticket to secure a solid cash injection into their project and promote their music, but how do they exactly get their music synced into multimedia (Film, TV, Adverts, Video Games, Podcasts etc)? Who are the key members of the chain and what are they looking for? Is there a difference being a self publishing artist Vs an artist signed to a publishing deal?

Return to Sweden

Time 15:00 – 16:00

Hallarna – Bråddgatan

Delegate pass needed

Welcome to Sweden, you made it. But you probably want to come back and play here again and get more fans. In this panel, we gather people that work in the independent scene in Sweden to talk of different methods, pros and cons to get back to Sweden and gain more gigs and get more fans. 

Was the music better before? Meet the legends!

Time 16:00 – 17:00

Hallarna – Dynamo

Delegate pass needed

Old songs now represent 70 percent of the U.S. music market, according to the latest numbers from MRC Data, a music analytics firm. The new-music market is actually shrinking. All the growth in the market is coming from old songs. The 200 most popular new tracks now regularly account for less than 5 percent of total streams. That rate was twice as high just three years ago. The mix of songs actually purchased by consumers is even more tilted toward older music and Tiktok has revived several ”old” songs. We don’t think old music is better, but it was made in a totally different way. We brought in two legends in the music industry that have worked on these hits that now get on the top charts to talk about their careers and their legendary work. Panel with Steve Lillywhite, producer, who worked with classic songs like U2 – ”New Years Day” and ”Sunday, Bloody Sunday”, The Pogues – ”Fairytale of New York”. Lennart Östlund who owned the famous Polar Studios and has worked with artists like Rammstein, Led Zeppelin, ABBA. 

SATURDAY 18 FEB

Neurodiversity

Time 10:00 – 11:00

Hallarna – Dynamo

Delegate pass needed

People experience and interact with the world around them in different ways. Diversity has been at the forefront of societal growth where we explore topics like racial diversity, gender diversity,  Sexual diversity, and religious diversity. It’s important that we develop and explore our understandings on the differences each one of us may have and how that has impacted our lives and how we operate as human beings. Neurodiversity refers to the diversity of the human brain and the mental processes that take place in the brain (thinking, attention, language, learning, memory and perception). Under the guidance of Tristan Hunt an ADHD coaching specialist, focusing on working with entertainment industry organisations, we’ll be focusing on ADHD:  

  • What is ADHD
  • How early can you detect ADHD
  • Is it ever late to diagnose ADHD
  • Perceptions on having ADHD Vs reality
  • Support
  • ADHD in the music industry
  • What can organisations go to support artists and staff.

Navigating the Live landscape

Time 11:00 – 12:00

Hallarna – Dynamo

Delegate pass needed

The live sector suffered the most from the recent pandemic. Tours were cancelled or postponed all over the world. The entire ecosystem was hit in what was one of the industries darkest moments. Thankfully live music is back and we embrace it with a warm welcome. Are there repercussions and is it more difficult for new entrants and emerging talents to get recognised and develop their live strategy.  We hear from music execs from different stands of the live industry and their thoughts on health checks of this sector and how you can make the most out of playing live.

Nailing the Production

Time 11:00 – 12:00

Hallarna – Bråddgatan

Delegate pass needed

Charlie T from Abbey Road Institute (Abbey Road Studios) conducts a seminar taking us through the process of writing a song to fully producing it. What considerations are made when producing a song and how do you achieve the goal of making a great hit. Charlie will dissect some of the tracks he’s produced and explain the reasons behind some of the decisions. We’ll also open up the room to answer any questions you may have about producing.

Meet The Showcase Festivals

Time 13:00 – 14:00

Hallarna – Dynamo

Delegate pass needed

Showcasing has become an integral part of an artist’s career. There are now more opportunities than ever before to showcase your talent to a broad range of industry members that can elevate your career. Meet some of the best showcases operating in various regions around the world, and get insight into how to make the most out of a showcase opportunity and how they select artists.

Digital Alternatives

Time 13:00 – 14:00

Hallarna – Bråddgatan

Delegate pass needed

This panel is about all that stuff that you have heard about but really don’t know what it is. For example, we gonna explain why tickets that are in blockchain might be much safer and better than regular tickets. More opportunities for artists in the new digital area.

Promoting Music

Time 14:00 – 15:00

Hallarna – Dynamo

Delegate pass needed

You’ve written the song, lived in the studio for weeks, had the record back from mastering and its been delivered to distribution. Is that all it takes for the masses to hear your art? No, you’ve got to promote and market your music. The industry still looks to critics’ affirmation of new releases or an artist’s journey as a source of credibility, being the critical factor in allowing gatekeepers to elevate an artists career. Sometimes it’s luck – being in the right place at the right time and get that that life changing review or airplay. Most of the time its strategy. We hear from industry experts on their thoughts on the evolution of promoting music  and how they build their Promotion strategies.

Meet the Companies

Time 15:00 – 16:00

Hallarna – Dynamo

Delegate pass needed

We introduce to you a selection of companies that we think you need to know about. Hear elevated pitches about products, services, and organizations that could help further your career. Hear what you like? Grab a business card and chat over some Fika.

Companies that we present: Bjf Go!, VIP Booking, Fanbace, Horus

Road Ready

Time 15:00 – 16:00

Hallarna – Bråddgatan

Delegate pass needed

What happens on tour, stays on tour. Well, not in this case. Being on the road, touring city to city, country hopping can be gruelling.It’s true that touring is where some of the best stories are made. Life long relationships are formed. But it is tough. We look at seasoned veterans of the road to see how they dealt with months away from their homes, families and friends. How they maintained relationships on the road with crew. What they learned on the way and what they can share from their wealthy toolkit of knowledge to help artists start a life on the road.

What’s Next

Time 16:00 – 17:00

Hallarna – Dynamo

Delegate pass needed

Future Echoes festival director, Peter Åstedt compounds the developments the industry has had in the last 12 months, since our inaugural conference, and explore where he sees this delicate ecosystem moving forward. We’ve already seen that Universal Boss Lucian Grainge says that streaming needs to shift to an artist-centric model, but will it happen? Will Tiktok keep dominating the social media landscape? How will the needs of developing artists change in the years to come. All will be discussed and moderate predictions made.

ABOUT
Future Echoes is showcase brand owned by Discover Sensation.

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